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The HUI Letter

The HUI Letter

Every week, I share honest reflections on brand strategy, leadership, and navigating the messy middle of building something publicly and meaningful.

FounderJourney

+3

Your Audience Doesn't Owe You Attention

Apr 21, 2026

•

1 min read

Your Audience Doesn't Owe You Attention

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

BTS came back. So did I.

Mar 24, 2026

•

5 min read

BTS came back. So did I.

The BTS comeback nobody was ready for (and what it means for your brand)

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

Why I'm Investing In Things That Don't Immediately Grow My Business

Dec 1, 2025

•

7 min read

Why I'm Investing In Things That Don't Immediately Grow My Business

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

What I've Learnt From Watching People Building Slowly

Nov 24, 2025

•

7 min read

What I've Learnt From Watching People Building Slowly

THE HOUSE OF HUI
THE HOUSE OF HUI
Why The Best Communicators Say Less

Nov 17, 2025

•

8 min read

Why The Best Communicators Say Less

The quiet power of restraint in a world that won't stop talking.

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

How To Talk About Yourself Without Feeling Like A Fraud

Nov 10, 2025

•

8 min read

How To Talk About Yourself Without Feeling Like A Fraud

Why self-promotion feels so uncomfortable and what to do about it

THE HOUSE OF HUI
THE HOUSE OF HUI
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The HUI Letter

Every week, I share honest reflections on brand strategy, leadership, and navigating the messy middle of building something publicly and meaningful.

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