The loudest voice wins the meeting (most times they do, anyway). The person who talks the most seems the most confident, and we're consistently told to speak up, take up space, make ourselves heard.

But I've been noticing something lately.

The people who leave the deepest impression on me aren't always the ones who say the most. They're the ones who know when to pause and when to let their words land softly before adding more.

The best communicators understand something the rest of us are still learning: sometimes, less carries more weight than more ever could.

I do this too. I catch myself filling silences, adding context upon context, worried that if I don't say enough, people won't understand what I mean.

So I keep talking, I over-explain, I add one more point, then another, hoping that somewhere in all those words, the right message will land.

But here's what I'm learning: when you say too much, people start to drift. The thing you most wanted them to remember gets crowded out by everything else you felt you needed to say.

Saying less isn't about withholding or playing games. It's about trusting that your words are enough without needing to justify, defend, or elaborate on every single thought.

I used to be so uncomfortable with silence.

In conversations, I'd rush to fill the gaps. In meetings, I'd keep talking to avoid those awkward pauses. Even in my writing, I felt this pull to keep going, to make sure I'd covered everything (“You’ve exceeded the character limit” is not my best friend haha).

Over time, I learnt that silence is where meaning gets to settle.

When you pause after making a point, you give people time to actually absorb it. When you resist the urge to keep talking, you create space for someone else to respond, to think, to feel what you just said.

The communicators I admire most are comfortable with quiet. They say what needs to be said, then they stop. They trust that their words will do the work without needing them to keep reinforcing it.

I'm slowly realising that when you say less, you're actually being more generous with people's attention.

You're respecting the fact that they don't need every detail, every caveat, every possible angle you could explore. You're trusting them to connect the dots, to bring their own understanding to what you've shared.

Over-explaining can feel like care. Like you're making sure they really get it. But sometimes, it's the opposite. It's treating people like they need everything spelled out, like they can't handle nuance or space to interpret.

Saying less is an act of trust. It says: I believe you can hold this. I believe my words are clear enough. I believe we don't need more, just what's true.

This isn't about going silent or hiding your voice, but really, it's about being more intentional with what you choose to share.

Here's what I'm practicing:

Say one thing well instead of five things okay. If you have multiple points swirling around, choose the one that matters most. Let that be the thing people walk away with. The rest can wait for another conversation.

Let your words land before you add more. After you make a point, pause. Just for a moment. Let it sit there. Give it room to be heard, to be felt. Then see if you actually need to say more, or if what you've said is already enough.

Trust that people will ask if they need clarity. You don't have to anticipate every question or close every possible gap in understanding. If someone needs more from you, they'll tell you. Until then, trust that what you've said is landing.

Edit yourself gently before you speak. Not every thought needs to be voiced in the moment. Not every idea needs to be shared right away. Sometimes the most powerful thing you can do is hold back and let the essential rise naturally to the surface.

Your personal brand is built on how clearly, how thoughtfully, you say it.

When you communicate with restraint, people remember what you share because there's breathing room around it. Your message isn't competing with itself. Your voice feels intentional, considered, like you mean what you say.

Think about the people whose words have stayed with you over the years. They're rarely the ones who said the most. They're the ones who said the right thing at the right moment, then let it breathe.

That's the kind of communicator I want to become. Maybe you do too.

Your personal brand is shaped in the way you speak about what you do.

If you can't name your value, how will anyone else? If you keep softening your expertise every time you introduce yourself, how would others know to trust it?

When you speak with calm confidence (not bravado or loudness), people lean in. They remember you. They associate your presence with peace and purpose.

And that's the foundation of any strong personal brand: not being the loudest voice in the room, but being the clearest.

I'm still learning when to speak and when to hold back.

To trust that I don't need to fill every silence, explain every thought, or prove my point with more and more words. To let my message be simple, clear, brief.

Some days I get it right. Other days I still over-explain, still add one more sentence when the previous one would have been enough. And that’s okay.

But here's what I keep coming back to: the moments when I've said less have almost always been the moments people remember most clearly.

So maybe the work isn't about finding more to say. Maybe it's about finding the quiet courage to say less and trust that it will be enough.