Theresa Lim, Founder

THIS WEEK’S NOTE

Early March was a lot.

A vermin human exited my life, BTS came back and somehow, I found myself sending a newsletter again after four months of silence.

This one’s about comebacks, theirs and mine. About why I spent over $500 pre-ordering album versions before hearing a single song. And about the thing most brands still get wrong after a launch.

If you’ve been quite for a while, this one’s for you.

Until the next time, Theresa 🪭

P.S.The full article is up on The House of HUI website. There’s also a BTS display cabinet moment that didn’t make it into this newsletter. You’ll understand when you read it here.

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You're reading The HUI Letter - consider this your weekly cup of hot chocolate for the soul. I share honest reflections on building unforgettable brands, leadership and life - the wins, the doubts and the quiet moments in between.

Thank you for joining me here. I hope these letters feel like a soft friend, quietly cheering you on. 🪭

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