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The HUI Letter

The HUI Letter

Every week, I share honest reflections on brand strategy, leadership, and navigating the messy middle of building something publicly and meaningful.

FounderJourney

+3

Why I'm Investing In Things That Don't Immediately Grow My Business

Dec 1, 2025

•

7 min read

Why I'm Investing In Things That Don't Immediately Grow My Business

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

What I've Learnt From Watching People Building Slowly

Nov 24, 2025

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7 min read

What I've Learnt From Watching People Building Slowly

THE HOUSE OF HUI
THE HOUSE OF HUI
Why The Best Communicators Say Less

Nov 17, 2025

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8 min read

Why The Best Communicators Say Less

The quiet power of restraint in a world that won't stop talking.

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

How To Talk About Yourself Without Feeling Like A Fraud

Nov 10, 2025

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8 min read

How To Talk About Yourself Without Feeling Like A Fraud

Why self-promotion feels so uncomfortable and what to do about it

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

What Makes a Personal Brand Memorable

Nov 3, 2025

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5 min read

What Makes a Personal Brand Memorable

Why the feeling you leave behind matters more than the words you say.

THE HOUSE OF HUI
THE HOUSE OF HUI

FounderJourney

+3

You're Not Invisible: You're Just Not Being Strategic

Oct 27, 2025

•

6 min read

You're Not Invisible: You're Just Not Being Strategic

How to be seen, remembered and respected without shouting.

THE HOUSE OF HUI
THE HOUSE OF HUI
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The HUI Letter

Every week, I share honest reflections on brand strategy, leadership, and navigating the messy middle of building something publicly and meaningful.

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