Brand Strategy

FounderJourney

+3

Why I'm Investing In Things That Don't Immediately Grow My Business

Dec 1, 2025

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7 min read

Why I'm Investing In Things That Don't Immediately Grow My Business

THE HOUSE OF HUI

The HUI Letter

Every week, I share honest reflections on brand strategy, leadership, and navigating the messy middle of building something publicly and meaningful.

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